Lotus Driving Academy relaunches
  • Emira owners and fans can lap the iconic Hethel test track with expert tuition
  • Three different LDA experiences means something for everyone
  • LDA global expansion plan over next three years revealed
  • Hethel sessions start from 22 June – book now online
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Lotus Driving Academy relaunches
Mark Stringer appointed Commercial Director, Lotus Engineering consultancy
  • Mark leads strategic planning and delivery of external Lotus Engineering consultancy projects
  • More than 20 years of front-line leadership experience across wide range of engineering disciplines
  • Priorities include commercialising Lotus’ four proprietary high-performance architectures to grow whole-vehicle engineering business
  • Fresh focus on advanced technologies in design and concept engineering, control systems, product attributes and propulsion across multiple mobility sectors
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Lotus appoints Mark Stringer as Commercial Director of Lotus Engineering
Lotus launches Emira GT4 race car with hot laps at Hethel
  • Guests at VIP event treated to multi-lap thrill ride with Gavan Kershaw behind the wheel
  • Emira GT4 is first new model to be launched by Lotus Advanced Performance
  • Car marks start of exciting new era in performance GT racing for Lotus
  • All-new competition spec car sold out for first year
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Lotus Emira GT4 - hot laps at Hethel
Lotus officially opens all-new sports car manufacturing facility at Hethel
  • Chapman Production Centre is latest stage of £100million redevelopment of Lotus’ UK facilities
  • World-class manufacturing centre of excellence that’s already building Lotus Emira
  • Formally opened by Matt Windle, MD, Lotus Cars, and Clive Chapman, son of Lotus founder Colin Chapman
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Chapman Production Centre opening ceremony
Lotus Mayfair: landmark London location for first ever global store and digital showroom
  • Piccadilly store directly opposite iconic Ritz Hotel will open this autumn – the first of many in major world cities
  • Two-storey site includes three-car showroom, the perfect shop window for Eletre, Emira and Evija
  • Lotus Mayfair will serve as London home for Lotus Advanced Performance division
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Lotus Mayfair: landmark London location for first ever global store and digital showroom
Lotus showrooms in UK, USA and Europe transformed with new visual identity
  • Global roll-out of sculptural and artistic new retail environment continues
  • “As we evolve and expand our product range, we are enhancing the Lotus customer experience” – Geoff Dowding, Executive Director, Sales and Aftersales
  • More Lotus Centres will adopt new visual identity in coming months
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Lotus Dallas: Lotus showrooms in UK, USA and Europe get new visual identity
Lotus Eletre – the world’s first hyper-SUV EV – is revealed in London
  • Stunning world premiere at BBC TV Studios and livestreamed across the globe
  • VIP event included aerial ballet and parade of Lotus cars
  • Eletre is all-new and all-electric hyper-SUV
  • Watch the highlights on Lotus Facebook or YouTube channels
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Lotus Eletre world premiere in London
Lotus Eletre: the world’s first electric Hyper-SUV
  • All-new and all-electric car from Lotus
  • Bold, progressive and exotic, with iconic sports car DNA
  • The soul of a Lotus with the usability of an SUV
  • Born British, Raised Globally
  • Carved by air: unique ‘porosity’ means improved aerodynamics and overall efficiency
  • Most advanced active aerodynamics package on any production SUV
  • World-first deployable LIDAR technology to support intelligent driving technologies
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The Lotus Eletre

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